European Market Entry Services
New European Territory Development
You've
got a great product in a growing space - and you've got critical mass
and real momentum in your home market. And it's time to take your first
step into a remote European territory.
You know that if you
don't, the window will close - and your shareholder value will be
seriously undermined. But, although you're pretty well funded - the
initial investment, ongoing costs and risks of doing-it-yourself look
too high - and the distribution channels you've considered aren't
convincing.
What we do
Taking full account of budget limitations, CY CompanY will create a 'virtual subsidiary' for you in your target territory.
From
route-to-market design, through lead generation and management and
partner/channel development - to introducing you and/or selected
business partners to highly qualified closing opportunities.
Why Outsource your Sales & Marketing?
(Author: Rich Bendall)
Sales
force outsourcing describes a situation where a business chooses to
transfer some or all of its sales and marketing processes to a third
party. In the UK many businesses choose to make use of sales force
outsourcing services. There are many reasons why
outsourcing your sales and marketing can make sound commercial sense
for your business.
Reduce Risk
In business every decision carries with it a certain amount of risk.
When outsourcing much of this inherent risk is passed over to the
service provider. As specialists outsourcing companies are generally
much better placed to manage and reduce this risk.
Improve Competitiveness
Outsourcing can help small businesses to compete with larger
competitors. If you are a small business owner then it is unlikely you
will be able to afford to maintain a large full time sales and
marketing team. Outsourcing companies can help your business by giving
you access to the same expert resources that larger businesses
enjoy.
Reduce Costs Many companies
that choose to outsource their sales do so because it simply isn’t cost
effective for them to employ their own full time sales team. Companies
offering business development services will typically operate on a
shared revenue model. This means that if they don’t make a sale then
there is little or no fee charged.
Specialist Sales Expertise
If you are a sole trader or small business owner then sales force
outsourcing can make good sense. Your strength as a business owner may
not be in sales and so hiring a specialist to take care of sales and
lead generation means you can concentrate on the things you are good
at. Similarly many sole traders will find that they don’t have enough
time available to effectively promote their business and so employing a
third party to help is beneficial.
Increased Flexibility
Beginning a new sales campaign in-house can take weeks or even months
of planning especially where new employees need to be found and
trained. Sales outsourcing companies have the resources to begin new
projects almost immediately giving greater flexibility in the way you
run your sales campaigns.